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Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness[1] in which an organization considers…

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes…

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take…

Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This…

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent…